In 2013, almost accidentally, Simon landed a client within the dating industry. As they embarked on delivering PR agency services for this client, Simon realised that there was no authority serving the Online Dating Industry. He saw a big opportunity within a growing market and soon enough Global Dating Insights was born. 

With no background in the dating industry, nor in communities or events this is definitely a story worth hearing! Today, GDI is the leading open community for the Online Dating Industry and a leading source for news, analysis and events. 

The website serves a highly engaged trade audience of over 30,000 unique monthly visitors, and is read in over 100 countries. They have a weekly podcast too. 

In this conversation we’ll be having a candid chat and diving into their success story:

• How can someone grab an opportunity in an untapped market without any experience? 
• The key pillars GDI focused on to go from zero to a global community
• The importance of running an open community vs a membership model?
• Build your community based on strong editorial content
• Content based approach community 
• How do you build your traffic to 30k visitors per month