Webinar - From Digital Marketing to the Digital Transformation of Marketing & Sales

Sometimes it takes a crisis to turn people’s mindsets around.

How to re-engineer your processes to use the power of web and internet based systems to change the way you work and reach to clients

This is the new norm, it is not about inbound, it is not about online communities or changes in your digital marketing alone. It is more important and critical than this.

In this session I shared the framework and steps B2B Companies, Media and Events need to take in order to begin this much needed transformation.

“The value of digital channels, products and operations is immediately obvious to companies everywhere right now. This is a wake-up call for organisations that have placed too much focus on daily operational needs at the expense of investing in digital business and long-term resilience. Businesses that can shift technology capacity and investments to digital platforms will mitigate the impact of the outbreak and keep their companies running smoothly now, and over the long term.”

Sandy Shen, senior director at Gartner