Marketing partners are hugely valuable to event companies - the difficulty is in securing them. A one-size-fits-all approach just won't cut it, and if your team fail to do their research before speaking to prospective partners, your success rate will remain low.
Use this checklist today to:
- Maximise the chance of media partners saying yes almost 100% of the time
- Stop having contra deal calls - start having marketing partnership conversations
- Build confidence before you pick up the phone, and demonstrate comprehensive knowledge of the company
- Arm yourself with the information, figures and responses you'll need when bartering for exposure
- Create bulletproof proposals that will be impossible to turn down
