B2B event companies rely heavily on email marketing to drive engagement. For B2B event companies this is their lifeblood, event email marketing is absolutely critical to the success or failure of a conference.
These are two powerful packages to boost your tactics
By the way, lead generation is at the heart of what we do. All campaigns will have a specific set of goals that we will measure through out the process and report on the results. That's how we do it differently.