PPC for Events: How to reach your attendee numbers using pay per click on search, social, display & remarketing

A must-watch session for companies running B2B Events, Conferences, Exhibitions and Webinars.

In this session we will go into the specifics about:

• What are the key elements of a successful PPC campaign for Events
• Can PPC deliver ROI for your B2B event
• Best practice tips on Pay per Click for events
• The ideal PPC campaign to promote your B2B Event, Conference or Exhibition
• The ideal mix of channels from search, social, display & remarketing
• Tools to run PPC campaigns
• Tips and techniques to hit the lowest possible cost per acquisition
• Delivering conversions over impressions
• Best channel mix to budget allocation and project results
• Ensuring analytics tracking works and reporting is clear
• What types of conversions can you get for PPC
• Tracking and analytics

PPC can deliver up to 40% of your event registrations - learn more about how to hit those big numbers!

If you are not investing in Google, Facebook and Linkedin to promote your event you are missing a big opportunity to increase and grow your attendance for your events.