Amplifying your content is proving to add attendees to events. Monetising the amplification of this content is proving to add money to the bottom line. Content is king and everyone signs up to that mantra. So why do so many events struggle to stay on top of an effective content marketing strategy that amplifies content and an engages a much wider audience than those attendees sat in the room?

Ricardo covered in his session the secret of success in event content marketing is:

• identifying the objectives for your content

• identifying the barriers and overcoming them

• finding the right resources to support your content including the right technology and partner organisations

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