Buyer personas are fictional, generalised representations of your ideal customers. They help you understand your customers (and prospective customers) better, and make it easier for you to tailor content to the specific needs, behaviors, and concerns of different groups.

The strongest buyer personas are based on market research as well as on insights you gather from your actual customer base (through surveys, interviews, etc.).

Use this guide today to:

  • Create personas to personalize or target your marketing for different segments of your audience. 
  • Build negative personas which can help you achieve a lower cost-per-lead and cost-per-customer
  • Combine with your Customer Lifecycle Stage, you can easily tailor your audience with the right content to improve response and eventually sales.

Get the free customisable template to create buyer personas for your company

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